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Abstract
This is a case study on a startup which is based on a website. This startup has started a website on startups. The success story is based on success stories of other startups. The author presents this case for discussions.
Keywords : startup, business, innovation, success story
Mr. Gaurav Kumawat and his friends Shyam Naga and Ajay Kumawat launched a startup titled “Vie Stories”. This startup covers stories on startups. This startup was launched on 13 October 2020. In a short period of time, this startup has made amazing contribution in brining positivity among youth. While most people were negative and frustrated due to lockdown, Mr. Kumawat was planning about how to infuse positivity. He planned and introduced this startup.
Introduction to the menu of the website
The startup is built on the concept of Website. The website is viestories.com. Vie means success. Thus this website covers success stories. Some of the features of this website are : -
Mr. Kumawat and his team decided to focus on the most resing sector of startups. His coverage is very impact making. He has covered a large number of impact making success-stories. Some of these stories are as below: -
Agrifeeder - a startup focussing on agriculture
Tinkerlee - a startup focussing on online education
Thenga - a startup on sustainability - this is a success story of how a startup can contribute towards environment
Collective Efforts - this startup is on social service
Big Ladder - this startup is for preparation for interviews and competitive examinations
Being Chef - this startup is focussing on hospitality sector
Yufta - startup in ethnic wear domain
Expoodle - startup in travel sector
There are many success stories, as you scross, you find new and more engaging stories. These stories engage the readers.
Features of success stories -
The success stories are presented in an interesting and presentable media. Photographs, videos and texts are mingled in attractive presentations with following features: -
Strengths of the startup:
Yourstory or other similar websites took a long time to gain popularity. However, this website has gained very high popularity in a very short time
Opportunities for this startup
The website also covers very impact making articles for youth. The website is engaging and once a person comes to this website, it will be difficult to leave this website. Photographs, videos and texts are presented in a very captivating manner.
Future Directions and Scope for Expansion
The website is very well connected with other social media platforms and is very quick to search. The content of the website appears in top search in google search. Thus this website can become a popular website for the youth and a large number of online products can be offered like the following: -
There can be multiple options for this startups to expand. This startup is poised to create a great success story for itself.
Conclusion
This could be the best option during Covid times to spread positivity and engage the youth. This startup has filled the gap of lack of India specific online platform. This website has already become a popular platform for the youth and it is attracting a large number of visitors everyday.
Questions for discussions:
Teaching note
This case study can be used for teaching entrepreneurship. The students may be asked to study this website and find out the best success story that has inspired them. The students may be encouraged to explore options for expansion and scale-up of this startup.
