RESEARCH & PUBLICATIONS


Dr T.K.Jain Dean ISBM
Dr.Swati Mishra

Details of  Papers Published:

International  Journal:

  • Swati Mishra  Das Innovations: The Volkswagen Way  Volkswagen’s  Innovative  Advertising  Campaigns”, International  Journal Of  Economics  and  Management,  Vol 1- Issue (1)- Jan. 2014 (pg 97 – 100), ISSN: 2278-2478.
  •  Swati Mishra et al  “Green  Consumerism: Customer  Satisfaction  &  Environmental Safety; An Impact Study”, International  Journal Of  Climate Change And Water  ,  Vol 1- Issue (1)- Jan. 2014 (pg 1-5), ISSN: 2347-7741.
  • Swati Mishra et al   Is Green Working? – A Case Study On Coca-Cola’s Green Marketing Efforts”, International  Journal  Of  Environment, Science and Technology,  Vol 2- Issue (1)- Jan. 2014 (pg 55-58), ISSN: 2321-1210.
  • Swati Mishra et al   The Barbie V/S Bratz Case Of  IPR  Infringement: A Marketing Case Study”, International  Journal  Of  Research  In  Commerce, Economics  And  Management, Vol 5- Issue (3)- March 2015 (pg 5-6), ISSN: 2231-4245.
  • Swati Mishra et al   “Impact  Of  Entertainment  Media  On  College  Adolescents”, International  Journal  Of  Scientific  Research  And  Technology, Vol 3- Issue (1)- February 2015 (pg 78-86), ISSN: 2231-9262 (Online).
  • Swati Mishra et al   “Aspects Of Advertising – A Cross-Cultural study”, International Journal of Marketing & Financial Management, Volume 3, Issue 08, Aug-2015, pp 23-27; ISSN: 2348 –3954 (Online) ISSN: 2349 –2546 (Print), Impact factor: 0.98
  • Swati Mishra et al   “A Top Line Product Progressing Towards Its Doom: A Brief Case Study On Maggi”  International Journal of Marketing & Financial Management, Volume 3, Issue 08, Aug-2015, pp 49-58;  ISSN: 2348 3954 (Online) ISSN: 2349 2546 (Print), Impact factor: 0.98
  • Swati Mishra et al   A  Study  Of  Impact  Of  Social  Media  On  College  Students”, International  Journal  Of  Research  In  Commerce, Economics  And  Management, Volume 6, Issue 12(December), pp 27-34,  ISSN 0976-2183.
  • Swati Mishra et al   “Green Washing A Perfect Deception For Consumers: A Case Study”, Suresh Gyan Vihar University International Journal of Environment,  Science and Technology Volume 2, Issue 1, 2016, pp 27-30, ISSN:2394-9570.
  • Etumbih Elvis Akveli, Dr. Swati Mishra, “The Impact of  Marketing Mix Variables On the Consumer Behavior in the Brewery Industry – A Study”; International Journal Of Trend In Scientific Research and Development, ISSN No.: 2456-6470; Vol. 02; Issue – 3.
  • Rishabh Bhushan and Dr. Swati Mishra, 2018, “Assessing  Employee  Wellbeing  Practices  in  Tourism  And  Hospitality  Organizations :  A  Case  Study  With  Special  Reference  to  Jaipur”, International Journal of Technical Research & Science;Volume 3 Issue IV; ISSN No.: 2454- 2024 (online)
  • Jagdish Saini  and Dr. Swati Misha, 2018,  “Role Of The Special Economic Zone On Exports Of Textile Products In Jaipur”, International Journal For Innovative Research In Multidisciplinary Field; Volume – 4, Issue – 5, May – 2018.
  • Anuj Shobhawat, Dr.Swati Mishra, 2018; Analyses And Recommend Branding Strategies For Health Insurance Industry For Enhanced Customer Engagement;  
  • Aditya Ranjan and Dr. Swati Mishra,2018;  An analytical study of customer satisfaction influencing brand loyalty with reference to telecommunication network particularly (jio and airtel); International Journal For Innovative Research In Multidisciplinary Field;   ISSN:  2455-0620  Volume – 4, Issue – x, xxxx– 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87
  • Abhishek Patel and Dr. Swati Mishra, 2018; “Impact Of Performance Commitment On Customer’s Evaluation Of Product Quality”; International Journal For Innovative Research In Multidisciplinary Field;   ISSN:  2455-0620  Volume – 4, Issue – x, xxxx– 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87
  • Kritika Modi and Dr. Swati Mishra, 2018; “Effects Of Mergers And Acquisitions In Banking Sector  In India”; International Journal For Innovative Research In Multidisciplinary Field;  ISSN: 2455-0620 Volume – 4, Issue – 6, June – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87
  • Praveen Moyal  and Dr. Swati Mishra, 2018; “Factor  affecting  positive  and  negative  word  of  mouth  in  restaurant  industry”; International  Journal of trend in scientific research and development (IJTSRD); ISSN No. 2456-6470; Volume – 2 ; Issue – 4
  • Shubham Gupta  and Dr. Swati Mishra, 2018; A Study Of Benefits And Challenges For Bit Coins And Crypto Currencies; INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY ISSN: 2456-6683 Volume – 2, Issue – 5, May – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal
  • Shubham Singh and  Dr. Swati mishra, 2018; “Customer experience analysis and social media marketing through mobile app in lifestyle”; INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD ISSN: 2455-0620 Volume – 4, Issue – 5, May – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87.
  • Vishnu  HAri  Lawaniya  and  Dr. Swati Mishra, 2018; Impact Of  Non-performing  Loans  Of  Banks  In  Rajasthan;  International Journal For Innovative Research In Multidisciplinary Field, ISSN: 2455-0620 Volume – 4, Issue – 5, May – 2018;  Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87.
  • Yatesh Charan and Dr. Swati Mishra, 2018; Detailed Study On Impact Of Public Relations In Corporate Organisation; International Journal For Innovative Research In Multidisciplinary Field;  ISSN: 2455-0620 Volume – 4, Issue – 5, May – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87.
  • Mr. Padam Bhushan and   Dr. Swati Mishra, 2018; Spices Industry In India: Challenges & Opportunities; International Journal for Research in Engineering Application & Management (IJREAM); ISSN: 2454-9150; Vol-04, Issue-06, Sept 2018.
  • Mr. Padam Bhushan and   Dr. Swati Mishra, 2018; Primary Agricultural Cooperatives Contribution in Rural Livelihood; International Journal of Research and Analytical Reviews (IJRAR); ISSN 2349-5138); September 2018, Volume 5, Issue 3.
  •   National  Journal:
  • Swati Mishra et al “ Technology  V/S  Print  Media  Advertising : A Case  Study”  ‘Khoj’ -An  Interdisciplinary  Journal  Of  Research, Vol I- Issue (2)- 2014 (pg 15-17), ISSN: 2349-8749.
  •  Swati Mishra Innovative  Practices  In  Print  Advertising”  ‘Impetus’ –Xaxier’s  Interdisciplinary Research Journal, Vol II- Issue (1)- August 2013 (pg 169-179), ISSN: 2278-0254.
  • Swati  Mishra et al  “Goli  Vada-Pav: A  Case  Study  of  an  Ethnic  Fast  Food  Chain its  production and Branding  Strategies”; ‘Khoj’ -An  Interdisciplinary  Journal  Of  Research, Vol II- Issue (1)- 2015 (pg 25-32), ISSN: 2349-8749
  • Patents/IPR: 1 Patent (Design registered):